Two years ago my friends convinced me to set up a Twitter account because, as they said, if I consider myself a professional “data person” (can I use that as a title on a business card?), then I should know more about this important data outlet. My use of Twitter arises from two motivations: to create and manage a public persona for myself and also to understand how to advise on social media data management.
Social media is not just a presentation but a conversation, where one can present an image to the public and also mine the conversation about yourself, your competitors, your market. This is, indeed, an important input into Business Intelligence.